Welcome to our website. Our website uses cookies to remember your preferences and help you obtain the right information. Cookies also allow us to see how our website is being used. This Cookie Policy outlines how Medicinsk Optik (“we,” “us,” or “our”) uses cookies and similar technologies on our website.
Our website is operated by Medicinsk Optik, Kungsportsavenyen 33, 411 36 Göteborg, Sweden. Please direct any questions you may have to kontakt@medicinskoptik.se and we will do our best to address your concerns.
WHY DO WE HAVE A COOKIE POLICY?
This policy is in accordance with the Swedish Data Protection Act, the Marketing Act (Sw. marknadsföringslagen (2008:486)), and the Electronic Communications Act (Sw. lagen (2022:482) om elektronisk kommunikation). Under these regulations, which are supervised by the Swedish Post and Telecom Authority (Sw. Post- och telestyrelsen) (the “PTS”), we need to inform you about the cookies we use and obtain your consent for certain types of cookies.
WHAT ARE COOKIES?
A cookie is a small text file that is sent to your device’s hard drive by a website. Each time you return to the same website, your browser retrieves and sends the relevant cookie(s) to the website’s server.
COOKIE ACCEPTANCE
By using our website after accepting the cookie notice that appears when you first visit, or by Browse our website after having been presented with this notice, you agree to the placement of cookies on your computer in accordance with the terms of this Cookie Policy.
HOW ARE COOKIES USED?
Cookies can be divided into the following categories:
- Technically Necessary Cookies (Essential): These are required for our website to function properly. They enable you to navigate our website efficiently and use its functional features.
- Analytical/Performance Cookies: These cookies allow us to measure and report on website activity by tracking page visits, visitor locations, and how visitors move around our website. The information collected does not directly identify visitors.
- Marketing/Advertising Cookies: Marketing cookies help us provide you with personalized and relevant services or advertising. They can track your browser across other websites and build a profile of your interests. This may impact the content and messages you see on other websites you visit.
THE COOKIES WE USE
We utilize the below-mentioned non-essential cookies to provide an improved user experience.
- Sourcebuster
We use Sourcebuster cookies, including sbjs_udata and sbjs_session, to identify the source of a visit to our website. These analytical and behavioral cookies store user action information to enhance the visitor experience. The sbjs_udata cookie lasts for the session, while the sbjs_session cookie lasts for one hour.
- Hotjar
Hotjar sets cookies like _hjSessionUser_* and _hjSession_* to ensure that data from subsequent visits to our site is attributed to the same user ID. This ID is unique to our site and helps maintain a persistent understanding of user interaction. The _hjSessionUser_* cookie lasts for one year, and the _hjSession_* cookie lasts for one hour.
- Google Analytics and Google Tag Manager
We use Google Analytics and Google Tag Manager cookies for performance and analytics. The _ga cookie, installed by Google Analytics, calculates visitor, session, and campaign data for our site’s analytics report. It stores information anonymously and assigns a randomly generated number to recognize unique visitors, lasting for 1 year, 1 month, and 4 days. The _gid cookie, also from Google Analytics, stores information on how visitors use our website and creates an analytics report on its performance. It collects data including the number of visitors, their source, and the pages they visit anonymously, and lasts for one day. Google Universal Analytics installs the _gat cookie to restrain the request rate on high-traffic sites, which has a duration of one minute. The _gat_UA-* cookie is also set for user behavior tracking for one minute. Google Tag Manager sets the _gcl_au cookie to experiment with the advertising efficiency of websites using its services. This cookie lasts for three months.
- Advertising Cookies
We use cookies from various services for advertising purposes.
The test_cookie is set by doubleclick.net (Google) to determine if your browser supports cookies and expires after 15 minutes.
Facebook sets the _fbp cookie to store and track interactions for analytics purposes, which lasts for three months.
The NID cookie, set by Google , is used for advertising purposes to limit the number of times you see an ad, mute unwanted ads, and measure the effectiveness of ads. This cookie has a duration of six months.
HOW TO MANAGE COOKIES
You can manage your cookie preferences through your internet browser settings. Please use the following links for some of the most popular browsers: Edge, Google Chrome, Firefox, Safari, Opera
When you first visit our website, we also offer a cookie preference pop-up that allows you to specify your preferences before giving consent.
HELP AND COMPLAINTS
If you have any questions about this policy, please contact us at kontakt@medicinskoptik.se, and we will do our best to address your concerns.
CHANGES
This is the current version of this policy, issued on 10 June 2025. If we make changes to this policy, we will revise the effective date.